This website is no longer being updated. RIG is on permanent hiatus.

The New Aesthetic

For a while now, I’ve been collecting images and things that seem to approach a new aesthetic of the future, which sounds more portentous than I mean. What I mean is that we’ve got frustrated with the NASA extropianism space-future, the failure of jetpacks, and we need to see the technologies we actually have with a new wonder. Consider this a mood-board for unknown products.

(Some of these things might have appeared here, or nearby, before. They are not necessarily new new, but I want to put them together.)

For so long we’ve stared up at space in wonder, but with cheap satellite imagery and cameras on kites and RC helicopters, we’re looking at the ground with new eyes, to see structures and infrastructures:

Guardian gallery of agricultural landscapes from space.

Updates on Bin Laden’s Death, New York Times

Tracking iPhone locations with iPhoneTracker, from Ben on Flickr

The map fragments, visible at different resolutions, accepting of differing hierarchies of objects.

→ Tracking iPhone locations (Ongoing personal project)

→ Landscape Permutation 2 (2010), David Semeniuk

Views of the landscape are superimposed on one another. Time itself dilates.

→ Three screens (for London 2010)

→ FER IN 1970 & 2010, Buenos Aires, Back to the Future Series, Irina Werning

Luminant Point Arrays, by Stephan Tillmans

Representations of people and of technology begin to break down, to come apart not at the seams, but at the pixels.

Diptych 1 on Flickr (ongoing personal project)

CV Dazzle by Adam Harvey

Megabytes of Spring, Reed+Rader for

(I could put a whole load more animated gif stuff in here like this and this and this and this. But I won’t. Except to say: animated gifs are the first artform of the internet, and they are in some way the future.)

→ German Tornado fighter with splinter camouflage.

→ Low resolution Lamborghini Countach, by United Nude

Lo Res Shoe, by United Nude

Fabricate Yourself, Karl D.D. Lewis

Telehouse West, by YRM Architects

The rough, pixelated, low-resolution edges of the screen are becoming in the world.

→ Robert Hodgin’s Kinect Fatsuit

NYC Street Art, photographed by Benjamin Norman


Embryo Firearms by Cornelia Parker

→→→→→→→→→→ And so on and so forth.

UPDATE: continuing the exploration at – submissions welcome.

61 comments so far:

  1. […] an eye out for The New Aesthetic, even though the project is over the debate rages on. Related posts:Getting into the Game […]

  2. […] future. In a kind of introductory post, James Bridle cut the timeline of human perception in two: “For so long we’ve stared up at space in wonder, but with cheap satellite imagery and cameras on…. The New Aesthetic is less about what we’re looking at and more about how we’re […]

  3. […] the vocabulary that describes the digital spaces that occupy so much of our time, add ‘new aesthetic‘ and ‘hybrid reality‘ to your list, alongside augmentation, virtual, and […]

  4. […] New Aesthetic project was begun one year ago by James Bridle on May 6th, 2011, with a blog post at RIG London, and continued with a series of talks and discussions, online and offline. Many thanks to all of […]

  5. […] Bridle’s original, phlegmatic blog post […]

  6. […] this essay discusses the Post-Digital concept in a very different way than James Bridle’s New Aesthetic, which looks at how digital artifacts and glitches can be used as a stylistic movement in design or […]

  7. […] New Aesthetic began to create its public at the Really Interesting Group in May 2011 with this post from James Bridle: For a while now, I’ve been collecting images and things that seem to approach […]

  8. […] complex methods of production in the physical and digital realms. Their re-deployment of the New Aesthetic has as its core theme the “utilization of technological tools to augment our view of the […]