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We’ve just launched a new thing, HistoryTag. It’s not a finished thing, but it might be the start of a thing.

As Russell put it on the HistoryTag blog:

“HistoryTag’s a simple way for people who make things, and people who love them, to keep and share the histories of those things.”

HistoryTag screenshot

We’ve launched with our friends at Hiut Denim, who have just started making jeans in Cardigan in Wales. Every pair of their jeans comes with a secret HistoryTag code which lets their new owner see photos of their jeans being made, and then continue to tell the story with photos and tweets. Here are Russell’s jeans and here are Ben’s, Tom’s and Phil’s.

To be honest, there’s not much else to see on the site at the moment, and we’re not sure where it will go from here. But we think there’s something in the ability to easily give physical objects a digital life. Spimes and all that, you know.

For now, we need to see how HistoryTag feels and work out what would be fun and interesting to do with it. What kind of products deserve to have their life stories recorded? If you make those kind of products, or have any thoughts, do get in touch.

One comment so far:

  1. Hey there. I love the idea.

    There’s actually a local condiments company (Adelaide, South Australia) called Beerenberg that have featured on their website for a little while a system via their website which allows you to track exactly where your product came from, who made it, and zooms into a Google Maps to show you the field where the ingredients were originally grown. It’s part of their goal to try and make people realise where their products come from, making them more personal and less abstracted.

    You can actually check it out here:

    I didn’t have a product either but they have a tracking code on the front page you can use to check it out yourself. I have tried it before with some fig jam and discovered the figs were grown five minutes from a friends house. Quite extraordinary.