Really Interesting Group

It’s sometimes a thing to get a corporate “away day” which usually involves some awkward team building exercise, too much to drink and inappropriate comments. At RIG we do things differently and met over a late brekkie and long lunch on a Friday. Mostly just to catch up really as we don’t often see each other in a big group. It was sunny so I took pictures as I commuted to our meeting point, the lovely Counter Café in Hackney Wick. So close to the Olympics, it must be Tech City.

Oh and I took notes of course.

We’ve just launched a new thing, HistoryTag. It’s not a finished thing, but it might be the start of a thing.

As Russell put it on the HistoryTag blog:

“HistoryTag’s a simple way for people who make things, and people who love them, to keep and share the histories of those things.”

We’ve launched with our friends at Hiut Denim, who have just started making jeans in Cardigan in Wales. Every pair of their jeans comes with a secret HistoryTag code which lets their new owner see photos of their jeans being made, and then continue to tell the story with photos and tweets. Here are Russell’s jeans and here are Ben’s, Tom’s and Phil’s.

To be honest, there’s not much else to see on the site at the moment, and we’re not sure where it will go from here. But we think there’s something in the ability to easily give physical objects a digital life. Spimes and all that, you know.

For now, we need to see how HistoryTag feels and work out what would be fun and interesting to do with it. What kind of products deserve to have their life stories recorded? If you make those kind of products, or have any thoughts, do get in touch.